The WellMatch Leadership Team
Yaniv Kanfi oversees Technology, UX/UI, Product, Marketing, and Communications for the combined iTriage and WellMatch organization.
iTriage President since 2015, Yaniv is a strategist, technologist and product innovator. He has spent his career building digital experiences that connect consumers to brands including Google, Viacom, HP, The North Face, and Aspen. He gained insight into health care, wellness and behavior change leading product innovation at Weight Watchers.
Yaniv holds a Bachelor of Fine Arts in Film and Television from New York University. He is a husband, a father of two, an avid traveler, and a martial artist.
Chere Parton oversees Operations, Sales and Customer Engagement for our combined organization.
WellMatch founder and President since 2011, Chere has over 20 years of experience in health care. She was previously National Head of Provider Solutions for Aetna. Prior to that, Chere was Corporate Project Executive for Provider eConnectivity at Independence Blue Cross in Philadelphia.
Chere holds a Bachelor of Arts from Elizabethtown College and is accredited as a Fellow by the Academy for Health Care Management. She enjoys Bikram yoga, hiking and spinning.
As Chief Technology Officer, Adam Lowe oversees technology innovation, operations and engineering for our organization.
A technology veteran with a diverse background, previously Adam lead teams that built ground breaking solutions for companies that include Bank of America, Sony, Gannett, Google and aetna. He also co-founded Herringbone ATS, a best in class applicant tracking system.
Adam received a Bachelor of Arts in Economics from the University of North Florida. He enjoys surfing and clary target sports, and lives with his wife and two children in Jacksonville, Florida.
Leading product management for the combined iTriage and WellMatch organization, Etugo Nwokah oversees the business’s product vision, strategy, consumer experience, and analytics for the business.
Etugo has over 10 years of experience in health care and technology for both startup and large-scale businesses. He first joined WellMatch as a product lead of its transparency solution, and became Vice President of Product in 2015. Before WellMatch, Etugo held positions as a Senior Manager in Product Development for Medco Health Solutions (now Express Scripts) and as a Consultant for Accenture, advising and delivering technology solutions for various health insurance companies across the country.
Etugo earned a Bachelor of Science in Industrial Engineering from Purdue University, and a Master of Business Administration from the University of Chicago—Booth School of Business. When he’s not working, Etugo enjoys running, basketball, golf, and nurturing a lifelong passion for the visual arts.
As Vice President of Marketing and Public Relations, Dana Guilfoyle is responsible for driving growth in employer, provider and consumer adoption of our products. A 20-year veteran of the healthcare industry, she brings deep experience in marketing, communications and product management.
Dana’s expertise in transforming traditional marketing practices into breakthrough strategies in healthcare markets has led to strong revenue growth, increased customer engagement, and industry recognition including two Gold e-Healthcare Leadership Awards for Best Web 2.0; and a Bronze Folio “Eddie” award for healthcare editorial excellence.
A graduate of the University of Virginia’s McIntire School of Commerce, Dana enjoys spending her free time with her husband, daughter and son, traveling, running and enjoying the Colorado outdoors.